Done-for-you B2B outbound
Done-for-you outbound, built on real research.
I'm Ryan. Nearly a decade in B2B sales, backed by the outbound intelligence system I built. I research your market, find the right companies and decision-makers, build and run the campaigns, qualify the replies, and hand the opportunities to your team.
No retainer. Pay for agreed qualified leads. No software for your team to run.
30-minute intro call
Outreach overview
Design and engineering firms · North West
Emails sent
186
to 142 people
Positive replies
4
2 interested · 2 asked for more info
Meetings booked
1
from the 2 interested replies
Recent activity
- Today
Interested in a conversation
Mark Ellison, Harrow Consulting Engineers
- Yesterday
Meeting booked
Alex Morgan, Northbeck Engineering
- 3 days ago
Requested more information
Rachel Doyle, Calder Structures
Campaigns run into
- Energy storage
- Packaging distribution
- Fire & security
- Industrial automation
- Energy intelligence
- B2B SaaS
The problem
Most outbound fails before a single email is sent.
It rarely fails because of the sending. It fails because of everything that should have happened first.
Lists bought, not built
Generic exports filtered on job title and headcount. No evidence the company has any reason to care right now.
Research that gets thrown away
Whatever was learned about a market lives in a spreadsheet, then a new campaign starts from zero and pays to learn it again.
Personalisation in name only
A merge field in the first line does not make a message relevant. Decision-makers can tell, and they stop reading.
The method
Most outbound starts with a list. Leadlifter starts with a reason.
Here is what that looks like from your side. These are simplified views of the work I run for you in Leadlifter, the system I built. There is nothing for you to set up or operate.
I define which companies and decision-makers to approach for your offer, and why each one is a good fit, before anyone is contacted.
Target market
Design and engineering firms · North West
For Example Client: managed IT support for growing firms
Companies we reach
Engineering consultancies, 10–50 staff
Project teams sharing large files across offices and sites.
Architectural practices, 5–30 staff
Drawings and client data that must stay available and secure.
Building services firms, 20–100 staff
Engineers on site who need reliable remote access.
People we contact
They own IT and supplier decisions at firms this size.
Reasons to talk now
- Opened a new office
- Hiring engineers
- Won a new project
Left out on purpose: Sole traders, recruiters and public-sector bodies.
I write each campaign from research into your market and run the follow-ups, so every email reads as though it was written for that person.
- From
- Sam Carter · Example Client
- To
- Alex Morgan · Northbeck Engineering
- Subject
- The Preston office
Hi Alex,
Congratulations on opening the Preston office. A second site usually means project files and drawings are suddenly being shared across two locations.
We help engineering consultancies your size keep that working smoothly, without adding IT headcount.
Worth me sending over a one-page checklist?
Thanks, Sam
Example schedule — agreed for your campaign
- Day 1
First email
Written from the research on that company.
- Day 4
Follow-up
A short reply in the same thread.
- Day 11
Follow-up
One relevant example, briefly.
- Day 25
Final follow-up
A polite close that leaves the door open.
Reply handling and follow-up settings are checked before launch.
I read and sort the replies, so genuine interest stands out. Interested replies are highlighted for your follow-up, and booked meetings are clearly marked.
Replies and meetings
- Meeting bookedAlex Morgan, Operations Director, Northbeck Engineering
“Timing is good actually. Can you send a couple of times next week?”
Next: Booked for Thursday 10:30 with your sales lead.
- Interested in a conversationMark Ellison, Managing Director, Harrow Consulting Engineers
“This sounds relevant to us. Who would I speak to?”
Next: Interested reply highlighted for your follow-up.
- Requested more informationRachel Doyle, Head of Engineering, Calder Structures
“Could you send a bit more detail on how this works for a firm our size?”
Next: I've sent the one-page overview and will follow up next week.
Interested replies highlighted for your follow-up. Meetings shown are booked, not yet held.
Illustrative example — not actual client results. Companies, people and figures are invented.
The system
The system behind the service.
Proprietary intelligence. Human judgement. Better conversations.
Experience decides who is worth contacting and what to say to them. Leadlifter is what makes that repeatable — the intelligence system I built and put every campaign through, keeping research, targeting, messaging, pre-launch QA and performance connected. It is mine to operate, not yours.
Campaign progress
Design and engineering firms · North West · this month
Market agreedDone
3 types of company, 3 decision-maker roles
Companies researchedDone
Each one checked for fit and a reason to talk now
Messaging checkedDone
Targeting, messaging and the offer reviewed before launch
- 4
Outreach runningOngoing
640 emails to 410 people this month
- 5
Replies qualifiedOngoing
11 positive: 6 interested, 5 asked for more information
- 6
Meetings bookedOngoing
3 booked so far, all from the 6 interested replies
Research retained
Company and contact research is kept and structured, so the second campaign into a market starts from what the first one learned.
Signals detected
Hiring, expansion, compliance and technology changes are surfaced against your profile, then judged for whether they genuinely give someone a reason to care.
Campaign QA
Our process includes checking targeting, messaging and the offer before launch.
Replies qualified
Replies come to me. Genuine interest is separated from noise before anything reaches your team.
Results reported
Every campaign leaves a trail: what was researched, what passed QA, what launched and how it progressed.
How it works
You brief me once. I run the rest.
Leadlifter is mine to operate. There is nothing for your team to learn, install or log into.
- 01
Brief
We work through your market, your best-fit customers and the opportunity you want, until the target is specific enough to be worth researching.
- 02
Research
I research the market and identify the right companies and the right people inside them, along with the reason each one might care now.
- 03
Launch
I build the messaging around what the research found, put the campaign through review, and run it.
- 04
Qualify
I manage the replies and separate real interest from polite noise, so nothing reaches your team that has not been checked.
- 05
Handover
We highlight interested replies so your team can follow up with the prospect.
Client proof
What clients say.
From companies I have run campaigns for, anonymised to industry and role at their request.
“Ryan has been instrumental in helping us break into new markets and engage with high-value prospects we previously struggled to reach. His strategic approach to outreach and sales development has generated consistent, qualified opportunities for our team, allowing us to focus on closing deals and scaling our growth.”
“Partnering with Ryan has been a real turning point for our sales development. He quickly understood our market and the types of clients we were trying to reach, and within weeks we were seeing a noticeable increase in qualified meetings. His outreach strategies helped us engage with procurement teams and decision-makers we'd struggled to access before.”
“Working with Ryan has significantly improved our pipeline of inspection and upgrade opportunities. His ability to connect us with businesses running outdated systems or overdue compliance checks has led to a steady flow of qualified conversations.”
“Ryan has been a valuable extension of our commercial team, helping us identify and engage with organisations actively investing in automation and operational efficiency. His outreach consistently opened doors to the right decision-makers, resulting in a strong pipeline of qualified opportunities.”
Who does the work
Built by a salesperson, not a software company.
Nearly a decade selling B2B taught me that the difficult part of outbound is not sending an email. It is knowing who is worth contacting, why they might care, what to say when you get there, and whether the reply that comes back is worth anything.
That judgement is usually the first thing lost when outbound is handed to a junior or to a tool. Leadlifter is the system I built to make it repeatable instead, so the thinking scales without being watered down.
- Every campaign personally run by Ryan
- No juniors and no account-manager layer
- Direct access and straight answers
- A small number of clients at a time
Fit
This works well for some businesses, and badly for others.
It is a short call either way, so it is worth being straight about which one you are.
Leadlifter works best when
- You have a valuable B2B offering
- You want conversations with decision-makers
- Your team can handle qualified opportunities when they arrive
- You value quality over volume
- There is enough commercial value to justify proper research
It is probably not right if
- You want the cheapest possible lead volume
- You are expecting hundreds of generic meetings
- There is no capacity to follow opportunities up
- You only want software to run yourself
- The commercial offer is not defined yet
Commercial model
You pay for agreed results.
There is no retainer. You pay for the qualified leads we agree in advance, and we agree what counts as qualified before the campaign starts. That way a result means the same thing to both of us. I work as an extension of your team, and terms are shaped around the outcome you want, so it's worth a conversation rather than a price table.
No one selling outbound can honestly guarantee meetings. What I can do is be serious about targeting quality and campaign optimisation, and be straight with you about what is and is not working.
30-minute intro call
Who actually does the work?
I do. I run every campaign end-to-end, from the first piece of research through to the replies that come back, on the Leadlifter system I built.
How quickly can campaigns launch?
Most campaigns can be researched, built and launched within a few days, depending on how specific the targeting needs to be.
Who do you work with?
B2B companies selling considered products or services into other businesses, where the buyer is a specific decision-maker worth researching properly.
Do you provide the prospect data?
Yes. I handle prospect research, contact sourcing and campaign setup. There is nothing for your team to prepare.
What counts as a qualified lead?
That is agreed with you before a campaign starts, based on who you want to reach and what a genuine opportunity looks like for your business. Fixing the definition up front means performance is not a matter of interpretation later.
What outreach channels do you use?
Email is my primary channel, run as multi-step sequences rather than one-off sends. I add other outbound channels where they genuinely improve a campaign, not by default.
Are the messages personalised?
Yes. They are built from the research I do on the company and the role, not a merge field dropped into a template.
Ready to start better conversations?
A 30-minute call to talk through your market, who you are trying to reach, and whether Leadlifter is a fit. If it is not, I will say so.
No retainer. Pay for agreed qualified leads. No software for your team to run.