Done-for-you B2B outbound
Done-for-you outbound, built on real research.
I'm Ryan. Nearly a decade in B2B sales, backed by the outbound intelligence system I built. I research your market, find the right companies and decision-makers, build and run the campaigns, qualify the replies, and hand the opportunities to your team.
No retainer. Pay for agreed qualified leads. No software for your team to run.
30-minute intro call
leadlifter / outbound intelligence
Automation Q3
Live42
Research profiles ready
6
Prospects to review
3
Signals to refresh
Northwind Automation
Hiring 3 controls engineers
Harbourline Packaging
Opened second distribution site
Kestrel Fire Systems
Compliance cycle due
Campaigns run into
- Energy storage
- Packaging distribution
- Fire & security
- Industrial automation
- Energy intelligence
- B2B SaaS
The problem
Most outbound fails before a single email is sent.
It rarely fails because of the sending. It fails because of everything that should have happened first.
Lists bought, not built
Generic exports filtered on job title and headcount. No evidence the company has any reason to care right now.
Research that gets thrown away
Whatever was learned about a market lives in a spreadsheet, then a new campaign starts from zero and pays to learn it again.
Personalisation in name only
A merge field in the first line does not make a message relevant. Decision-makers can tell, and they stop reading.
The method
Most outbound starts with a list. Leadlifter starts with a reason.
The difficult part of outbound was never the sending. It is knowing which company is worth contacting, why they might care right now, and what to say when you get there. This is that decision, made once, end to end.
01
Find the company
Not a filtered export. A market narrowed to the companies where the offer genuinely fits.
ICP matchMeridian Grid Storage
meridiangrid.example
- Location
- London, UK
- Sector
- Grid-scale energy storage
- Size
- 500+ employees
02
Understand why now
Most signals are noise. The work is deciding which one gives this business a reason to care this quarter.
Signals
- Hiring a Head of SustainabilityStrongest
- Expanding operations into the EU
- Refreshed brand identity
- Exhibiting at a trade show
- Opened a second UK office
03
Turn research into a reason
What the company is doing, what it implies, and why it matters to them — connected, kept and reusable.
Research
- EU reporting rules tightening for storage operators
- Sustainability hire reports into the COO
- Both UK sites already running at capacity
Why now
An EU build-out plus a first sustainability hire means reporting obligations land on a new desk before the systems to handle them exist.
04
Start the right conversation
The message is written from the research. Take the research away and there is nothing left to send.
Sarah Whitlock · Head of Sustainability
meridiangrid.example
Subject: EU build-out and reporting
Hi Sarah,
Meridian's EU expansion plus a new sustainability remit usually means reporting obligations arrive before the systems to handle them do.
Worth a short conversation about how other grid-scale operators are handling it?
05
A reply worth having
Relevance is what gets answered. Replies come back to me, not to your inbox.
InterestedSarah Whitlock
Meridian Grid Storage
“Worth a conversation. Are you free next Tuesday?”
06
A qualified opportunity
Qualified against criteria agreed before the campaign started, then handed to your team.
Qualified opportunity
- Right company
- Right reason
- Right conversation
- Opportunity
Illustrative example. Company, contact and messages are invented.
The system
The system behind the service.
Proprietary intelligence. Human judgement. Better conversations.
Experience decides who is worth contacting and what to say to them. Leadlifter is what makes that repeatable — the intelligence system I built and put every campaign through, keeping research, targeting, messaging, pre-launch QA and performance connected. It is mine to operate, not yours.
leadlifter / campaign workspace
Automation Q3
Live42
Research profiles ready
6
Prospects to review
3
Signals to refresh
Companies researched
Northwind Automation
Hiring 3 controls engineers
Harbourline Packaging
Opened second distribution site
Kestrel Fire Systems
Compliance cycle due
Meridian Grid Storage
Announced site expansion
Calder Grid Analytics
Tendering for half-hourly data
Pre-launch review
ICP fit
Matches target profile
Decision-maker match
Operations Director
Research coverage
All prospects researched
Message alignment
Offer matches signal
Unresolved placeholders
None found
Personalisation source
Signal older than 90 days
Research retained
Company and contact research is kept and structured, so the second campaign into a market starts from what the first one learned.
Signals detected
Hiring, expansion, compliance and technology changes are surfaced against your profile, then judged for whether they genuinely give someone a reason to care.
Campaign QA
Nothing sends until targeting, messaging and offer have been checked against your ideal customer profile — while the campaign can still be changed.
Replies qualified
Replies come to me. Genuine interest is separated from noise before anything reaches your team.
Results reported
Every campaign leaves a trail: what was researched, what passed QA, what launched and how it progressed.
How it works
You brief me once. I run the rest.
Leadlifter is mine to operate. There is nothing for your team to learn, install or log into.
- 01
Brief
We work through your market, your best-fit customers and the opportunity you want, until the target is specific enough to be worth researching.
- 02
Research
I research the market and identify the right companies and the right people inside them, along with the reason each one might care now.
- 03
Launch
I build the messaging around what the research found, put the campaign through review, and run it.
- 04
Qualify
I manage the replies and separate real interest from polite noise, so nothing reaches your team that has not been checked.
- 05
Handover
Qualified opportunities are handed to your team, with the research and the reason still attached.
Client proof
What clients say.
From companies I have run campaigns for, anonymised to industry and role at their request.
“Ryan has been instrumental in helping us break into new markets and engage with high-value prospects we previously struggled to reach. His strategic approach to outreach and sales development has generated consistent, qualified opportunities for our team, allowing us to focus on closing deals and scaling our growth.”
“Partnering with Ryan has been a real turning point for our sales development. He quickly understood our market and the types of clients we were trying to reach, and within weeks we were seeing a noticeable increase in qualified meetings. His outreach strategies helped us engage with procurement teams and decision-makers we'd struggled to access before.”
“Working with Ryan has significantly improved our pipeline of inspection and upgrade opportunities. His ability to connect us with businesses running outdated systems or overdue compliance checks has led to a steady flow of qualified conversations.”
“Ryan has been a valuable extension of our commercial team, helping us identify and engage with organisations actively investing in automation and operational efficiency. His outreach consistently opened doors to the right decision-makers, resulting in a strong pipeline of qualified opportunities.”
Who does the work
Built by a salesperson, not a software company.
Nearly a decade selling B2B taught me that the difficult part of outbound is not sending an email. It is knowing who is worth contacting, why they might care, what to say when you get there, and whether the reply that comes back is worth anything.
That judgement is usually the first thing lost when outbound is handed to a junior or to a tool. Leadlifter is the system I built to make it repeatable instead, so the thinking scales without being watered down.
- Every campaign personally run by Ryan
- No juniors and no account-manager layer
- Direct access and straight answers
- A small number of clients at a time
Fit
This works well for some businesses, and badly for others.
It is a short call either way, so it is worth being straight about which one you are.
Leadlifter works best when
- You have a valuable B2B offering
- You want conversations with decision-makers
- Your team can handle qualified opportunities when they arrive
- You value quality over volume
- There is enough commercial value to justify proper research
It is probably not right if
- You want the cheapest possible lead volume
- You are expecting hundreds of generic meetings
- There is no capacity to follow opportunities up
- You only want software to run yourself
- The commercial offer is not defined yet
Commercial model
You pay for agreed results.
There is no retainer. You pay for the qualified leads we agree in advance, and we agree what counts as qualified before the campaign starts. That way a result means the same thing to both of us. I work as an extension of your team, and terms are shaped around the outcome you want, so it's worth a conversation rather than a price table.
No one selling outbound can honestly guarantee meetings. What I can do is be serious about targeting quality and campaign optimisation, and be straight with you about what is and is not working.
30-minute intro call
Who actually does the work?
I do. I run every campaign end-to-end, from the first piece of research through to the replies that come back, on the Leadlifter system I built.
How quickly can campaigns launch?
Most campaigns can be researched, built and launched within a few days, depending on how specific the targeting needs to be.
Who do you work with?
B2B companies selling considered products or services into other businesses, where the buyer is a specific decision-maker worth researching properly.
Do you provide the prospect data?
Yes. I handle prospect research, contact sourcing and campaign setup. There is nothing for your team to prepare.
What counts as a qualified lead?
That is agreed with you before a campaign starts, based on who you want to reach and what a genuine opportunity looks like for your business. Fixing the definition up front means performance is not a matter of interpretation later.
What outreach channels do you use?
Email is my primary channel, run as multi-step sequences rather than one-off sends. I add other outbound channels where they genuinely improve a campaign, not by default.
Are the messages personalised?
Yes. They are built from the research I do on the company and the role, not a merge field dropped into a template.
Ready to start better conversations?
A 30-minute call to talk through your market, who you are trying to reach, and whether Leadlifter is a fit. If it is not, I will say so.
No retainer. Pay for agreed qualified leads. No software for your team to run.